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Lessons to be learned
Our research has found that given the chance to do the deal over again, two-thirds of dealmakers admit that, more than anything else, value creation would be a priority right from the start.
30% of organisations say they prioritised rebranding on Day One – something that all but 2% later admit should not have been a priority. Of course, branding is important, but it is more important that the business behind the brand is built on a sound, strategic plan.
What were your priorities on Day One and what should they have been?
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